The mission of the Ad Fed Treasure Coast is to provide the highest level of service to our individual members in the local club – with a wide range of committees and volunteer chairs assisting in everything from legislative monitoring, education, public service and, of course, the ADDYs.
Advertising Principles of the Advertising Federation
- TRUTH
Advertising shall tell the truth, and shall reveal significant facts, the omission of which would mislead the public. - SUBSTANTIATION
Advertising claims shall be substantiated by evidence in possession of the advertiser and the advertising agency, prior to making such claims. - COMPARISONS
Advertising shall refrain from making false, misleading, or unsubstantiated statements or claims about a competitor or his products or services. - BAIT ADVERTISING
Advertising shall not offer products or services for sale unless such offer constitutes a bonafide effort to sell the advertised products or services and is not a device to switch consumers to other goods or services, usually higher priced. - GUARANTEES AND WARRANTIES
Advertising of guarantees and warranties shall be explicit, with sufficient information to apprise consumers of their principal terms and limitations or, when space or time restrictions preclude such disclosures, the advertisement should clearly reveal where the full text of the guarantee or warranty can be examined before purchase. - PRICE CLAIMS
Advertising shall avoid price claims which are false or misleading, or savings claims which do not offer provable savings. - TESTIMONIALS
Advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest opinion or experience. - TASTE AND DECENCY
Advertising shall be free of statements, illustrations or implications which are offensive to good taste or public decency. This is just an introduction. Please make your way through our Web site. And know that you are encouraged to contact any of us should you have any questions or just need information on the Treasure Coast Advertising Community.
